Maximizing Your Media Coverage: How to Leverage Press for Social Media Success
Newsflash: when your brand gets featured in the press, it’s more than just a moment of recognition—it’s a powerful tool to boost your visibility, credibility, and engagement across social media. But how do you ensure that media wins don’t get lost in the shuffle of daily content? Let’s dive into the best ways to turn press mentions into long-term social media success.
Why Media Coverage Matters for Social Media Growth
Media coverage isn’t just about a fleeting moment in the spotlight—it’s a credibility booster, a brand amplifier, and another marketing tool that allows you to connect with your target audience.
When reputable outlets feature your brand, they introduce you to a broader audience, positioning you as an authority in your industry. That exposure can lead to more social media followers, shares, and engagement, ultimately strengthening your brand’s digital presence.
So, who’s doing this well? Glossier is a prime example of a brand that has mastered press-to-social amplification. Every time a major publication covers their products, they share about it across platforms, incorporate it into paid ads, and even feature it in their email marketing—keeping the momentum going far beyond the initial coverage.
Follow Glossier on Instagram.
Best Ways to Repurpose Press Mentions Across Platforms
Your press coverage shouldn’t live in a single post—maximize its impact by repackaging it for multiple channels:
Social Media Posts: Share screenshots of the feature, pull key quotes for captions, or create an Instagram Story with a direct link.
Reels & Carousels: Showcase behind-the-scenes content related to the feature, highlight press mentions over time, or react to the coverage with a short video.
Email Marketing: Dedicate a section of your newsletter to media highlights, building credibility with your audience.
Advertising: Use media logos (with proper licensing) in paid ads to boost trust and conversion rates.
Extending the Life of a Media Win
A press feature doesn’t have to be a one-and-done moment—here’s how to make it work for you long-term:
Run targeted ads on Instagram and Facebook featuring the coverage.
Add an ‘As Seen In’ section to your website showcasing media logos.
Write a blog post discussing the feature and linking back to the article.
Share on LinkedIn and tag the journalist and publication.
Leverage in business communications—include it in pitches, retailer discussions, and investor decks.
Use in giveaways to drive engagement, i.e., “Featured in [publication], now we’re celebrating with a giveaway!”
Incorporate in brand materials—boilerplates, founder bios, and press kits.
Tracking ROI: What Metrics Matter?
While direct sales attribution from a single press placement can be tricky, there are key indicators that show impact:
Brand Awareness: Is the coverage authentically reinforcing your story?
Traffic & Clicks: Are you seeing an uptick in website visits or conversions from referral sources like Glamour.com or other high-traffic outlets?
Engagement Metrics: Look at social shares, mentions, likes, and new followers after a media hit.
Editor & Audience Feedback: Are editors and customers responding positively? Are people searching for your product after the feature?
At the end of the day, the value of media coverage isn’t just about immediate sales—it’s about reinforcing your brand’s credibility and staying top-of-mind for your audience.
PR + Social: The Power of #GodfreyXSummary
Press coverage and social media are a power couple—when used together strategically, they create brand magic. Godfrey Social PR delivers top-tier media placements, and Summary Content Marketing transforms those wins into engagement-driving social content.
Want to maximize your media coverage and extend its impact across social? Let’s make it happen together. #GodfreyXSummary