We recently sat down with two exceptional female founders, Carol Mehas of arbOUR and Jill Biren of JB SKRUB, to hear their stories, their leadership philosophies, and their advice for future generations. Their words are a testament to the power of passion, creativity, and unwavering determination.
From transforming industries to nurturing communities, these founders show how innovation, purpose, and resilience continue to pave the way for the next generation of women entrepreneurs. Join us as they share their journeys, challenges, and insights into balancing leadership with life.
Just as a dancer needs rhythm and routine, your brand needs a cleverly crafted social media strategy integrated seamlessly with public relations to cut through the noise, connect with your audience effectively, and, let's be honest, drive sales. So, where do you start?
In the current interconnected world, where social media posts and consumer feedback significantly influence brand perceptions, public relations (PR) has become more than a crisis management tool. It now serves as a foundational strategy for ensuring sustained brand development. With the ever-changing digital communication landscape and evolving consumer behavior, it is clear that PR will play a pivotal role in driving brand progress as we move into 2024 and beyond.
Storytelling in PR is about crafting stories that stick like that last bit of baby food stubbornly clinging to the spoon. It's the kind of tales that resonate with parents, grandparents, and anyone else wrapped up in the rollercoaster ride of raising tiny humans.
GSPR client Kiwi Sleep, formerly known as SleepOvation, recently undertook a comprehensive rebranding effort in partnership with our branding partner, Elisabeth "Lis" Thomas, owner of Summary Content Marketing, and Helen Thompson, owner of Helen Thompson Design. They leveraged the power of color psychology, renamed their brand, and developed a new story and tagline to enhance their brand identity and customer perception. This case study delves into their strategic approach and the outcomes of this significant transformation.
Coastal Face & Body is a premier beauty and wellness spa in Newport Beach, CA. Lindsay runs the spa and provides clients with services that go beyond beauty - she delivers a holistic wellness approach to help you glow from within through her expertise as a licensed esthetician, Reiki master, intuitive healer, transformational life coach, and holistic nutritionist.
